NEWS

ND&P Garners High Honors in ADDY® Award Show


Neathawk Dubuque & Packett (ND&P) took top honors in the Western Virginia ADDY® award show held this past Saturday evening in Roanoke, VA. A poster for the Catholic Diocese of Richmond Office of Vocations garnered the Howard Packett Award for Creative Excellence, which recognizes the very best work in the entire show, regardless of category, as well as Gold and Best-In-Print awards.

Kevin Fuller of Archrival in Lincoln, Neb., one of the show judges, said, "Advertising the priesthood would seem to be somewhat impossible these days. This poster does so in a way that makes you take notice and makes you think." Fellow judge Mike Rovner of Agency 212 in New York agreed, saying "...this poster was so intriguing, and it attempts to tackle a rather large problem these days...getting young men interested in joining the priesthood. Extremely smart and powerful stuff."

ND&P also won a Silver ADDY® for the logo and stationery package for The Jefferson Hotel's Lemaire restaurant, which was named one of Esquire magazine's "Best New Restaurants of 2009." The agency's self-promotion "Trust" campaign did well earning a Gold and two Silver awards. Other ND&P winners, all Silver, included Carilion Clinic’s "Hunter" TV spot and "Count on Carilion" TV campaign, and AAF District 3 stimulus package invitation.

Separately, ND&P won Silver awards in the Hampton Roads, Va. ADDY® show for the "One Tiny Reason" poster for VCU Center for Health Disparities and in the Chattanooga, Tenn. show for a brochure for Supportseven.

The ADDY® Awards are the world's largest and toughest advertising competition. They represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.


ND&P Wins Top Award in National Advertising Competition


Neathawk Dubuque and Packett (ND&P) won 36 awards, more than any other agency in the country, in the seventh annual Service Industry Advertising Awards (SIAA) competition, including a Best of Show for the VCU Health System Human Resources Annual Report.

"We are really pleased to have done this work for VCU," said Susan Dubuque, ND&P's president. "To make an HR report so memorable is a terrific endorsement of the creativity of our team here at ND&P. We are equally proud of the work we do for all our clients."

ND&P also won SIAA awards for work for Bliley's, The Jefferson Hotel, MINDS WIDE OPEN: Virginia Celebrates Women in the Arts, Poplar Springs Hospital, and the Virginia State Police. Other ND&P clients recognized in the competition included Best Friends Animal Society, Excela Health, Loma Linda University Medical Center, Montgomery General Hospital, Princeton Healthcare System, Shore Health System, St. Francis Medical Center, and Washington Hospital Center.

The Service Industry Advertising Awards began in 2003 and are the only advertising awards to specifically recognize the achievements of the service industry. More than 300 advertising agencies and 900 institutions participated in the seventh annual Service Industry Advertising Awards. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall break-through advertising content.


Neathawk Dubuque & Packett Acquires Chattanooga Interactive Firm
Addition of Tennessee's ThreeHD Will Expand ND&P's Capabilities

Neathawk Dubuque & Packett (ND&P), a Richmond-based advertising agency, announced today that it has acquired ThreeHD, an interactive specialty firm. ThreeHD will move into ND&P's existing office in Chattanooga.

"We are pleased to welcome ThreeHD to our fold," said Roger Neathawk, ND&P's chief executive officer. "Having them aboard significantly expands the breadth and depth of our interactive capabilities, allowing us to better serve our existing and potential clients."

Founded in 1996, ThreeHD has been successful in the web, graphic design, e-commerce and custom Internet applications areas. Their current clients include Beaulieu of America, Thinking Media, Blue Ridge Carpet, J+J/Invision, Diagnostic Radiology Consultants, Express Billiards, and Fischer Evans.

"Having ThreeHD become part of ND&P cements a more than10-year relationship," said Danny Fell, ND&P's executive vice president and director of its Chattanooga office. "ThreeHD's website content management and e-commerce systems and FloorSim proprietary carpet simulation software are terrific additions to our existing interactive resources, as are their talented staff."

ThreeHD's Ed Sunder echoed Fell's remarks saying, "We have enjoyed a productive working relationship with ND&P in the past and look forward to continuing that partnership. Our clients are excited about the expanded capabilities we will now have as part of a larger company."


ND&P Visits the GeoffreyTron for Best Friends Animal Society


Best Friends Best Friends Animal Society is a network of organizations and people with a simple philosophy: Kindness to animals builds a better world. Its "No More Homeless Pets" campaign has since the early 1980's helped to reduce the number of dogs and cats killed in shelters every year from 17 million to 5 million.

The goal is to drive that number to zero.

In the fall, Best Friends began working with ND&P to substantially broaden brand awareness and bolster financial support for the continuing No More Homeless Pets campaign. A key component of that has been the development of messaging in and around Manhattan. The primary message: A :15 second animated spot appearing on the ultra-luminous GeoffreyTron board high above ToysRUs Time Square—on a daily basis one of the most heavily trafficked spots in the world.

The spot highlights key information about the plight of sheltered pets left unadopted, and closes with a direct appeal to text a $5 donation directly to Best Friends Society.

Best Friends And as 2009 turned into 2010 and hundreds of millions of eyes watched the new year unfold, the Best Friends message enjoyed a giant bonus audience when television viewers from across the country and around the world viewed the spot during news coverage of the festivities.

In addition to the GeoffreyTron message, the Best Friends Society logo was chalked onto the sidewalk at key locations throughout the Time Square area—all part of a concerted effort to boost brand awareness and support kindness to animals.


ND&P Participates in National Guard Departure Ceremony for Iraq


NDP National Guard ND&P's Commander Ernest DelBuono, USCG, retired, joined local politicians and other officials in the departure ceremony for the National Guard's 1st Battalion, 116th Infantry as they departed for combat operations in Iraq. Shown here with the 1-116th battalion commander Lieutenant Colonel Edward S. Smith on the right, Commander DelBuono serves as ND&P's representative to the Association of the U.S. Army's (AUSA) local chapter.

ND&P is the lead for the chapter's corporate member group which includes ND&P client ITT Night Vision. ND&P and the other corporate members will be providing support to the 1-116th's family members while their loved ones are deployed in Iraq.


Neathawk Dubuque & Packett Has Successful 2009
Advertising Agency Upbeat Following Successes in Difficult Economic Year

Neathawk Dubuque & Packett (ND&P), a Richmond, Va.-based advertising, marketing and public relations agency, ended 2009 in a strong position with numerous agency achievements including adding new clients and staff, winning numerous awards and opening a new office in Durham, N.C.

"2009 was a challenging year for the agency, but I'm pleased to say ND&P has emerged stronger and better positioned to serve our clients in 2010 and beyond," said Roger Neathawk, ND&P's chief executive officer. "Like many businesses, some of our clients were initially cautious with their marketing programs this year, but with creativity and hard work we've helped our clients succeed despite the difficult economy. This a testament to the trust our clients have in us as well as the efforts of our dedicated staff."

The agency's five offices added nearly 30 new clients during 2009, including St. Francis Hospital & Health Centers, (Indianapolis), the University System of Georgia, HomeTown Bank (Roanoke, VA) and J&J/Invision (Dalton, GA). "We've won new clients in our core categories like healthcare, safety/security and technology, as well as education, commercial interiors and transportation," stated Neathawk. "2009 was also the year that many of our clients fully integrated new media into their marketing programs as a result of work we began in this area more than two years ago."

ND&P's work for clients in 2009 earned the agency more than 170 awards including 31 ADDYs. In November the agency opened an office in Durham, NC – its second office in NC – to capitalize on the region’s growth potential.

As Neathawk looks to the future he concluded, "We've added a lot of great new clients this year, hired some terrifically talented people, expanded our capabilities and added a new office. We are very optimistic about 2010."


Receptionist/Media Assistant – Richmond Office

Overview:
ND&P is looking for a dependable, friendly and extremely organized person to manage the front desk in our Richmond office as well as assist our very busy media department. Some of your many strengths should include proficiency with numbers, attention to detail, ability to articulate and deliver messages effectively through written (emails, reports, memos) and verbal correspondence.

Please email resume and brief cover letter to Lois Ayers: layers@ndp-agency.com. No phone calls, faxes or snail mail.

Software Requirements:
Intermediate to Advanced skills with MS Word, Excel and PowerPoint are a MUST.
Familiarity with Outlook email system is also required.

Duties:
Receptionist
  • Answer multi-line phone system.
  • Track supply levels for office, conference room and kitchen and work with Operations Manager to ensure timely replenishments. Also includes monitoring kitchen for fresh coffee, dirty dishes, etc.
  • Data entry
  • Coordinate travel arrangements
  • Organize, set up and clean up catered and non-catered meetings
  • Process incoming and outgoing mail, shipments and courier services
  • Manage lobby TV and graphics
  • Learn video conference system and equipment to serve as troubleshooter
  • Keep updated contact information for employees in all offices as well as Richmond clients
  • Assist with property management as needed
  • Manage front desk relief/coverage schedule
Media Assistant
Support the Associate Media Director and Media Director in the development and execution of media campaigns:
  • Generate, proof, and distribute insertion orders
  • Manage invoice verification and reconciliation process
  • Build and maintain media records
  • Measure response rates and assist in reporting delivery of media schedules
  • Monitor competitive trends and marketplace conditions
  • Assist with the Traffic Manager to ensure proper delivery of advertising materials and accurate creative rotation
  • Assist Account Executives on media tracking for specific accounts
Reports to:
Associate Media Director

Coordinates with:
Operations Manager, who also serves as a resource person for receptionist matters.

Other
This is a full time, onsite, salaried position. ND&P offers a competitive benefits package including health & dental insurance, 401K and vacation, sick and personal paid time off packages. Salary range is: $25,000 - $30,000.


ND&P Opens Durham Office
Neathawk Dubuque & Packett to Expand Presence in North Carolina

Neathawk Dubuque & Packett (ND&P), a Richmond, Va.-based advertising, marketing and public relations agency, has opened an office in Durham.

"ND&P is very excited to be opening a second office in North Carolina," said Roger Neathawk, ND&P's chief executive officer. "We've worked with clients in the Triangle for many years and are delighted to be establishing a permanent presence in the market."

John Bedor, senior vice president, who resides in Raleigh, will head up the new office. Bedor brings almost 20 years of experience in marketing to his role at ND&P having previously done similar work at RBW and Strategic Insights, Raleigh, N.C., PrecisionIR (formerly WILink), Richmond, Va. and Chemonics International, Washington, D.C. Bedor returns to ND&P after successfully leading the agency's business development efforts from 2001 to 2007.

The office is located at 2530 Meridian Parkway, Suite 300, Durham, N.C. 27713. The phone number is 919-806-4668.


ND&P Selects John Bedor to Lead Business Development

John Bedor Neathawk Dubuque & Packett (ND&P) has selected John Bedor as senior vice president for business development to oversee the growth of the agency's regional and national client base.

Bedor brings almost 20 years of experience in marketing and business development to his role at ND&P having previously done similar work at Strategic Insights and RBW, Raleigh, NC, WILink, Richmond, VA and Chemonics International, Washington, DC. Bedor returns to ND&P after successfully leading the agency's business development efforts from 2001 to 2007.

"We are thrilled to welcome John back," said Roger Neathawk, ND&P’s chief executive officer. "We are especially excited to tap into his latest experience in the digital area. This fits well with our interactive and new media group here at ND&P."

Bedor has a bachelor's degree from the College of William & Mary and a master's in business administration from Georgetown University.


ND&P Big Winner in HealthLeaders Awards
Recognized for Results-Oriented Campaigns

Neathawk Dubuque & Packett (ND&P) has won five 2009 HealthLeaders Media Marketing Awards, more than any other agency in the country.

ND&P received a platinum award for work for Shore Health System Foundation, Easton, Maryland, in the medium hospital best fundraising campaign category.

The agency also won three gold awards including one for VCU Medical Center, Richmond, Virginia, in the large hospital best branding campaign category, another for Washington Hospital Center, D.C., in the large hospital best integrated campaign class, and one for Rex UNC Health Care, Raleigh, North Carolina, in the medium hospital best service line campaign group.

Finally, ND&P was recognized with an award of distinction for work for VCU Medical Center in the large hospital best integrated campaign category.

Susan Dubuque, ND&P president, said, "We are always pleased to see our client work recognized and it is particularly rewarding when achieving results is the major criteria."

HealthLeaders Media Marketing Awards, sponsored by HCPro of Marblehead, Massachusetts, are presented to healthcare advertising campaigns that set clear objectives, meet or exceed them, and show positive return on investment.



HomeTown Bank Chooses Neathawk Dubuque & Packett

HomeTown Bank, a Roanoke-based bank, has chosen Neathawk Dubuque & Packett (ND&P) as its marketing and advertising agency of record to assist the bank in its efforts to grow and strengthen business in the Roanoke Region and New River Valley.

"ND&P has a reputation for creativity and responsiveness to clients," said HomeTown Bank's president and chief executive officer Susan Still. "We are looking forward to working with them to better position HomeTown Bank for growth as we expand our services for families and local businesses in Roanoke and New River Valley."

"We're pleased to be associated with HomeTown Bank," said ND&P executive vice president Todd Foutz. "HomeTown Bank has established a brand noted for superior customer service and we're excited about using our expertise to help them grow to the next level."

HomeTown Bank's main office is in downtown Roanoke; it also has two additional branches in Roanoke, one at Westlake on Smith Mountain Lake and in June 2009, HomeTown Bank opened its fifth branch, called NewRiver Bank, in Christiansburg.


AHA Healthcare Strategy Society Elects ND&P's Susan Dubuque to Board of Directors
Richmond Ad Agency President Brings Healthcare Marketing Expertise to Board

Members of the Society for Healthcare Strategy and Market Development (SHSMD) of the American Hospital Association have elected Neathawk Dubuque & Packett's Susan Dubuque as a member of the 2010 SHSMD board of directors.

"We are all very proud to have Susan elected to this prestigious position at SHSMD," says Roger Neathawk, chairman and CEO of ND&P. "She will bring an incredible amount of experience to the SHSMD board."

Susan Dubuque is president of Neathawk Dubuque and Packett (ND&P), an advertising, marketing, and public relations agency. Dubuque is a nationally recognized expert in healthcare and directs ND&P's healthcare practice. She has managed hundreds of healthcare marketing initiatives, from comprehensive brand campaigns to smaller targeted promotions.

A former hospital marketing director, Dubuque has shared her industry expertise with clients ranging from academic medical centers to integrated healthcare delivery systems, including healthcare leaders like Washington Hospital Center and Georgetown University hospital. She's published extensively on a variety of topics, with an emphasis on healthcare and not-for-profit marketing.

In 2008, the YWCA in Richmond, Virginia named Dubuque as their Woman of the Year. She serves on a number of local, regional and national boards, and is an adjunct faculty member for Virginia Commonwealth University.

SHSMD is the premier organization for healthcare planners, marketers, and communications and public relations professionals. A personal membership group of the American Hospital Association, SHSMD serves more than 4,500 members and is the largest organization in the nation devoted to serving the needs of healthcare strategy professionals.


ND&P Promotes Rob Reid to Associate Media Director
Incumbent Brings Diversity of Experience with Agencies and Clients

Robert J. Reid has been promoted to associate media director at Neathawk Dubuque & Packett (ND&P). Chuck Miller, agency principal and senior vice president in charge of media, said, "Rob’s responsibilities have increased substantially with a workload including some of our largest clients."

Reid, who joined ND&P in August 2008 as media buyer, previously worked at RightMinds, Cavalier Telephone and S&K Famous Brands, all in Richmond, as well as at Kinsella Communications in D.C. His experience also includes stints at The Fauquier Citizen in Warrenton, Va. and The Daily Beacon in Knoxville, Tenn.

"Rob’s experience on both the agency and client side are real assets as are his attention to detail and excellent demeanor, the reliability of his work, and his ability to roll with the punches," Miller said.

Reid is treasurer and a board member of the Richmond Ad Club and previously served as media chair. He is a cum laude graduate of the University of Tennessee with a Bachelor of Science in communications with a minor in business.


Neathawk Dubuque & Packett is a full-service advertising agency with offices in Richmond and Roanoke, Virginia, Chattanooga, Tennessee, Charlotte, North Carolina, and Tampa, Florida, and clients that include Virginia Tech, the Boys & Girls Clubs of Southwest Virginia, ITT Night Vision, VCU Medical Center, Roanoke Regional Partnership for Economic Development, and The Jefferson Hotel.


For more information contact: Ernest DelBuono (540) 345-5403



Whitney Pratt Named Creative Director
Joins ND&P's Interactive and New Media Group

Neathawk Dubuque & Packett (ND&P) has named Whitney Pratt creative director for the agency’s interactive and new media group. She will work closely with interactive manager Tim Ritzema, new media director Dean Browell and other members of the group to provide ND&P’s clients up-to-date marketing solutions.

Daniel Fell, executive vice president, said, "Whitney is a valuable addition to our team bringing a unique mix of skills and experience tailor-made for the interactive and new media world."

Pratt joined ND&P in 2004 as senior art director and was later promoted to associate creative director. Previously she worked at Access and the O’Connor Group, both located in Roanoke, VA, and at r+m creative in Cary, NC. She is a graduate of the Virginia Commonwealth University School of the Arts.

Pratt recently transferred from ND&P’s Roanoke office to corporate headquarters in Richmond.


Neathawk Dubuque & Packett is a full-service advertising agency with offices in Richmond and Roanoke, Virginia, Chattanooga, Tennessee, Charlotte, North Carolina, and Tampa, Florida, and clients that include Virginia Tech, the Boys & Girls Clubs of Southwest Virginia, ITT Night Vision, VCU Medical Center, Roanoke Regional Partnership for Economic Development, and The Jefferson Hotel.


For more information contact: Ernest DelBuono (540) 345-5403



ND&P Agencies Win Top Awards from Advertising Competitions
Advertising Agency Recognized for Work in a Variety of Industries

Richmond, VA –Neathawk Dubuque & Packett (ND&P) has won 77 awards for client work over the past several months. A vocations poster for the Diocese of Richmond received a gold Richmond Show Award from the Richmond Ad Club and a bronze medallion in creative tactics from the Public Relations Society of America (PRSA), Richmond Chapter. The vocations campaign for the Richmond Diocese also was awarded a silver medallion in integrated communications from PRSA.

Also from PRSA, the Virginia Tech "This is the Future" campaign won a bronze medallion for its micro site and a silver certificate of merit for reputation and brand management. In addition, the ND&P blog won a bronze certificate of merit.

"I am thrilled to see ND&P involved in so many diverse industries," said CEO Roger Neathawk. "These awards showcase our versatility as an agency to meet client needs."

The Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, is the oldest, largest and most respected healthcare advertising awards competition in the nation. Healthcare Marketing Report honored ND&P and its clients with a total of 34 awards, including:
  • 1 Best of Show award to work for VCU Medical Center in Richmond, Va.
  • 5 gold awards to work for Georgetown University Hospital in Washington, D.C.; Shore Health System in Easton, Md.; and Washington Hospital Center in Washington, D.C.
  • 2 gold awards to work for Eastern Idaho Regional Medical Center in Idaho Falls, Idaho
  • 1 gold award to work for New Hanover Regional Medical Center in Wilmington, N.C.
  • 1 gold award to work for Rex Healthcare in Raleigh, N.C.
  • 1 gold, 1 silver award and 2 merit awards to work for Hutcheson Medical Center in Fort Oglethorpe, Ga.
  • 3 silver awards to work for Georgetown University Hospital, Shore Health System and Washington Hospital Center
  • 1 silver award to work for Rex Healthcare
  • 2 silver and 2 bronze awards to work for Hamilton Medical Center in Dalton, Ga.
  • 2 bronze awards to work for Shore Health System and Washington Hospital Center
  • 9 merit awards to work for Georgetown University Hospital, Loma Linda University Medical Center in Loma Linda, Ca.; Princeton Healthcare System in Lawrenceville, N.J.; Shore Health System, VCU Medical Center and Washington Hospital Center
  • 1 merit award to work for Carilion Clinic in Roanoke, Va.

The Aster Awards, sponsored by Marketing Healthcare Today, recognizes the nation's most talented healthcare marketing professionals for advertising excellence. Marketing Healthcare Today magazine awarded ND&P 20 Aster Awards, including:

  • 8 gold awards for work with Montgomery General Hospital in Olney, Md.; Loma Linda University Medical Center, VCU Medical Center and Washington Hospital Center
  • 1 gold award for work with Eastern Idaho Regional Medical Center.
  • 1 gold award for work with New Hanover Regional Medical Center
  • 1 gold, 1 silver award and 2 merit awards for work with Hutcheson Medical Center
  • 1 silver award for work with Rex Healthcare
  • 4 silver awards for work with Rex Healthcare, Georgetown University Hospital, Shore Health System and VCU Medical Center
  • 2 silver and 2 bronze awards for work with Hamilton Medical Center
  • 2 bronze awards for work with Shore Health System and VCU Medical Center
  • 1 bronze award for work with Eastern Idaho Regional Medical Center

ND&P received nine Measure of Excellence awards from the Virginia Society for Healthcare Marketing and Public Relations:

  • 3 first place awards for outdoor, marketing and print advertising work with VCU Medical Center
  • 4 second place awards for outdoor, print, marketing and television advertising for work with VCU Medical Center
  • 2 third place awards for television and outdoor advertising for work with VCU Medical Center
  • 1 first place Measure of Excellence award for the Heart Alert television ad for work with Carilion Clinic
ND&P received a silver Telly award for its VCU Medical Center critical care television commercial. The Telly Awards honor excellence in local, regional and cable TV productions.

The Association of Marketing and Communication Professionals awarded ND&P two platinum Hermes awards for work for VCU Medical Center.


ND&P is a full-service advertising, marketing, and public relations agency with offices in Richmond and Roanoke, VA., Chattanooga, TN, Charlotte, NC, and Tampa, FL, with an array of clients including Virginia Tech, Loma Linda University Medical Center, ITT Night Vision, VCU Medical Center, Bliley’s, and The Jefferson Hotel. Visit the website at http://www.ndp-agency.com/.


For more information contact: Ernest DelBuono (540) 345-5403



ND&P Scores Statewide with Top Honors at ADDY® Awards
Agency Recognized with Numerous ADDY® Awards in Hampton Roads and Roanoke

Richmond, VA- Work produced for multiple clients by Neathawk Dubuque and Packett (ND&P) has been honored at the Hampton Roads ADDY ® Awards in Virginia Beach and The Western Virginia ADDY ® Awards in Roanoke. ND&P received ADDYs for their work for VCU Health System, Meals on Wheels, The Jefferson Hotel, Covington International Travel, the Diocese of Richmond and Virginia Tech. Among the many accolades, ND&P received a Best in Show and a Best in Print award for the "Behind the Collar" Poster created for the Diocese of Richmond, and a Special Judges Award for the Virginia Tech "This is the Future" Campaign.

"We are honored to have been recognized with so many ADDYs," said ND&P CEO Roger Neathawk. "The work we do is simply the result of our commitment to our clients, as well as our commitment to excellence. These achievements in Hampton Roads and Roanoke have given us the unofficial title of ‘The Most ADDY ®-Winning Agency in Virginia', and we could not be more pleased."

ND&P won 30 awards; seven Golds, 20 Silvers, two ‘Best of' awards and one Special Judges award.* These awards represented a wide array of categories including websites, newspaper and magazine ads, direct mail, billboards, and total advertising campaigns. The ADDY® Awards are the world's largest and arguably toughest advertising competition. They represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

*For a full list of awards click here


Neathawk Dubuque & Packett is a full-service advertising agency with offices in Richmond and Roanoke, Virginia, Chattanooga, Tennessee, Charlotte, North Carolina, and Tampa, Florida, and clients that include Virginia Tech, the Boys & Girls Clubs of Southwest Virginia, ITT Night Vision, VCU Medical Center, Roanoke Regional Partnership for Economic Development, and The Jefferson Hotel.


For more information contact: Ernest DelBuono (540) 345-5403



Agency Bolsters Strong Experience in the Healthcare Market
ND&P Wins Contract With Hospital in the Midwest

Neathawk Dubuque & Packett is very pleased to announce that they have added another hospital to their long list of healthcare clients. After competing with numerous other agencies, Meriter Hospital, a non-profit community hospital that provides comprehensive health services for residents of southern Wisconsin and areas of northwest Illinois, chose ND&P as their marketing agency.

"We are very happy to be working with an eminent organization of healing and higher learning," said President Susan Dubuque. "Throughout the years, our agency has distinguished itself as one that excels in service to such institutions, and we are looking forward to promoting Meriter’s work and image."

Meriter is a major teaching affiliate of the University of Wisconsin, and the fifth largest hospital in Wisconsin. It has been recognized at Mastery level by the Wisconsin Forward Award in both 2004 and 2005, the Governor's Award of Excellence in 2006 and Thomson Reuters 100 Top Hospitals (R): 2007 Performance Improvement Leader. In addition, Meriter distinguishes itself in two specific areas, its Cardiovascular Center of Excellence and its Women's Center of Excellence.

"We are very glad that ND&P has been selected to serve as Meriter’s advertising agency of record," said Meriter Director of Marketing and Corporate Communications Susan Brockman. "ND&P has demonstrated an exceptionally strong background in healthcare marketing that will assist Meriter with its branding, messaging and promotion for our system in the future."


Neathawk Dubuque & Packett is a full-service advertising agency with offices in Richmond and Roanoke, Virginia, Chattanooga, Tennessee, Charlotte, North Carolina, and Tampa, Florida, and clients that include Carolina Healthcare System, Cleveland Regional Medical Center, VCU Massey Cancer Center, Washington Hospital Center, and Georgetown Hospital Association.


For more information contact: Ernest DelBuono (540) 345-5403



ND&P Recognized with Top Honor at SIAA Awards
Work for one-of-a-kind campaign receives highest Award along with numerous other awards

Work produced by Neathawk Dubuque and Packett (ND&P), for the Diocese of Richmond’s, "Behind the Collar - An Inside Look at Life as a Priest" campaign was acclaimed as Best of Show in the 6th annual Service Industry Advertising Awards (SIAA), a nationwide ad awards competition. The winning poster joins the innovative campaign’s new media and website offerings that also won Gold and Silver awards in their efforts to inform those considering the priesthood.

"We are thrilled that work we created for the Diocese was so highly commended with this award," said ND& P CEO Roger Neathawk. "This campaign is truly unique, a first for any Roman Catholic Diocese in the nation. That it could be so honored along with the work we have done for a myriad of our other clients clearly illustrates the strength and creativity of our team at ND&P."

ND&P won 20 awards; 12 Golds, four Silvers, one Bronze and four Merits for their entries. These awards represented a wide array of categories including websites, new media, newspaper and magazine ads, direct mail, billboards, and total advertising campaigns. The work recognized was for a number of ND&P’s clients: The Virginia State Police, The Jefferson Hotel, Washington Hospital Center, Bliley’s, VCU Health System, and Shore Health System, Cooke’s Food and the FD Group.

The Service Industry Advertising Awards was initiated in 2003 to recognize the advertising excellence of the service industry. More than 250 advertising agencies and 900 service institutions participated in the Sixth Annual SIAA Awards. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall break through advertising content.

*For a full list of awards click here


Neathawk Dubuque & Packett is a full-service advertising agency with offices in Richmond and Roanoke, Virginia, Chattanooga, Tennessee, Charlotte, North Carolina, and Tampa, Florida, and clients that include Virginia Tech, the Boys & Girls Clubs of Southwest Virginia, ITT Night Vision, VCU Medical Center, Roanoke Regional Partnership for Economic Development, and The Jefferson Hotel.


For more information contact: Ernest DelBuono (540) 345-5403



Local Advertising Agency Growing Business in Challenging Economy
ND&P Adds Three New Clients in the Roanoke Region

Roanoke, VA- Neathawk Dubuque & Packett (ND&P) has been quietly growing its Roanoke, VA operations in spite of an economic recession and is announcing today the addition of three new clients which have chosen the agency to help address their marketing challenges. Roanoke Regional Airport Commission, Virginia Western Community College Foundation and Roanoke City Public Schools have selected ND&P to handle their marketing accounts through a competitive bid process. Combined billings for all three accounts will exceed $100,000.

The Roanoke Regional Airport Commission account was awarded to ND&P after a formal review that included the incumbent agency, New City Media of Blacksburg, VA. ND&P won the contract to develop a new website and greater online presences for the Roanoke Regional Airport through a competitive pitch where regional and national agencies were invited to present. ND&P will also be conducting some passenger research for the Airport.

"The Roanoke Regional Airport is an important asset in driving growth for the Roanoke region," notes Todd Foutz, ND&P executive vice president. "More than 80 percent of consumers prefer to plan and book travel online so a dynamic and robust website is vitally important for the airport and the region."

With over 60 scheduled airline flights departing and arriving daily, the Roanoke Regional Airport offers nonstop service to a dozen major cities, as well as frequent connecting service through the hubs of five major airlines.

ND&P was selected by the Virginia Western Community College Foundation to handle marketing consulting and brand development for Virginia Western Community College. The Foundation selected ND&P as the firm through a competitive selection process and identified ND&P as best qualified to help Virginia Western Community College with brand challenges, as well as the Agency having considerable experience in promoting economic development in the region. ND&P will be providing research, marketing plan development and messaging for a brand campaign for the College.

" Virginia Western Community College has great awareness in the region," states Mr. Foutz. "We want to help the college differentiate its offerings to the many constituencies they serve and encourage more people in the region to take advantage of the variety of programs provided by Virginia Western Community College."

The mission of Virginia Western Community College is to provide comprehensive higher education and workforce training programs and services of superior quality that are affordable and accessible and that meet individual, business, and community needs in the Roanoke Valley and surrounding areas.

ND&P also participated in a formal review for the Roanoke City Public Schools account for its Career and Technical Education (CTE) program, which entails providing public relations services including new and social media programs. ND&P was awarded this contract through a proposal that demonstrated in-depth knowledge of CTE as well as an aggressive and innovative public relations plan for this program. ND&P will be targeting parents, students, teachers and guidance counselors through a variety of media relations activities to raise awareness and create a positive image for CTE in Roanoke City Public Schools.

"We have been fortunate," states ND&P CEO Roger Neathawk, "that our agency continues to see growth in a down economy, but we attribute that to a smart and talented group of associates who add real value to our client relationships."

Neathawk Dubuque & Packett is a full-service advertising agency with offices in Roanoke and Richmond, Virginia, Chattanooga, Tennessee, Charlotte, North Carolina, and Tampa, Florida, and clients that include Virginia Tech, Covington International Travel, Virginians for the Arts, Carilion Clinic, Roanoke Regional Partnership for Economic Development, and The Jefferson Hotel. Visit the website at: http://www.ndp-agency.com/.


Neathawk Dubuque & Packett is a full-service advertising agency with offices in Richmond and Roanoke, Virginia, Chattanooga, Tennessee, Charlotte, North Carolina, and Tampa, Florida, and clients that include Virginia Tech, the Boys & Girls Clubs of Southwest Virginia, ITT Night Vision, VCU Medical Center, Roanoke Regional Partnership for Economic Development, and The Jefferson Hotel.


For more information contact: Ernest DelBuono (540) 345-5403



Neathawk Dubuque & Packett Announces New Employees
Neathawk Dubuque & Packett is pleased to announce the hiring of six new employees

Jason Anderson
Jason has joined ND&P as Creative Director of the Richmond office. He came to Richmond from AdFarm in Kansas City, where he was the Associate Creative Director and worked with Bayer CropScience and Goodyear Tires. Prior to this, he was a Senior Writer at Bernstein-Rein Advertising in Kansas City, where his main clients were Wal-Mart and Time-Warner Cable. Before working in Kansas City, he spent five years working with ad agencies in Atlanta, Georgia. Jason attended the Creative Circus in Atlanta, Georgia.

Kyle Tallman
Kyle has joined ND&P as Web Developer in the Chattanooga office. Kyle had been with ND&P as an interactive media intern since February 2008 while completing his B.S. in Marketing from the University of Tennessee at Chattanooga. Having built the websites 'Ovarian Cancer Whispers' and 'Behind the Collar' for ND&P clients, Kyle's responsibilities will include the creation of additional websites and flash applications, as well as maintaining current client websites.

Lorie Keyser
Lorie Keyser has joined ND&P as Copywriter in the Roanoke office. Lorie's professional experience includes Marketing Coordinator for The Homestead resort, Marketing Manager for the Art Museum of Western Virginia (now the Taubman Museum of Art) and most recently, as Copywriter for Advance Auto Parts, a Fortune 500 corporation headquartered in Roanoke. She will be working with designers and art directors to develop strategic creative concepts in print, broadcast and interactive media. She will also be copywriting for clients such as Carilion Clinic, Advance Auto Parts, Washington Hospital Center, ITT Night Vision, as well as working on new business proposals.

Monica Fritz
Monica Fritz has joined ND&P as an Administrative and Creative Assistant in the Roanoke office. Prior to joining ND&P, Monica was a Graphic Designer for Just the Fax, and a freelance artist in Roanoke who offered services including design, illustration, and portrait commissions. Monica has been active in the art community in Roanoke participating in events such as Art By Night and the Emerging Artist Program. She is a member of the Taubman Museum of Art and The Contemporaries. She has also taught adult classes at the Art Museum of Western Virginia. A graduate of Moore College of Art and Design in Philadelphia, Monica has a B.F.A. in Illustration.

Tara Etter
Tara has joined ND&P as an Account Executive in the Chattanooga office. With almost a decade of agency experience, Tara worked as an Account Executive with agencies in Atlanta and Nashville, where she worked with clients such as American Honda, Cricket Communications and HCA MidAmerica TriStar. Most recently, she was the Production Coordinator for Atomic Films in Chattanooga. Tara will work with various clients including Metal Systems, Inc., New Hanover Regional Medical Center and University Hospitals.

Rachel Sievers
Rachel has joined ND&P as a Traffic Coordinator in the Chattanooga office. Rachel had been with ND&P as an intern for over a year while completing her B.B.A. in Marketing from the University of Tennessee at Chattanooga. She will work in coordinating accounts such as Metal Systems Inc., Hutcheson Medical Center, and the Chattanooga Chamber of Commerce.


Neathawk Dubuque & Packett is a full-service advertising agency with offices in Richmond and Roanoke, Virginia, Chattanooga, Tennessee, Charlotte, North Carolina, and Tampa, Florida, and clients that include Virginia Tech, the Boys & Girls Clubs of Southwest Virginia, ITT Night Vision, VCU Medical Center, Roanoke Regional Partnership for Economic Development, and The Jefferson Hotel.


For more information contact: Ernest DelBuono (540) 345-5403



ND&P Takes Home Top Honors at 2008 Telly Awards
Multiple awards won for television spots for VCU Medical Center and Virginia Tech

Richmond, VA– Neathawk Dubuque & Packett (ND&P), has announced they have won numerous awards in this year's 29th Annual Telly Awards. With 13,500 entries from all 50 states and around the world, this year's competition was one of the most competitive in the Telly Awards' history. ND&P entered three VCU Medical Center commercials in the competition and won the highest possible award — a silver — for all three. Additionally, the agency also won a silver Telly for the three commercials together as a campaign. The three commercials were produced for the VCU Medical Center, the Pauley Heart Center, and the VCU Massey Cancer Center. The campaign, 'What a Difference a Day Makes', illustrates the 'Red Letter' commercials ND&P produced for the VCU Medical Center. In addition, the agency won a bronze award for the commercial 'Big Idea', produced for Virginia Tech, which was the first advertising done by the University after the tragedy in 2007.

"While we've won Telly awards before, this year was particularly remarkable because we won four top awards for a single campaign," said ND&P Chief Creative Officer John Griessmayer. "I don't think we've ever done that before, but it shows the level of work you can produce when you have a talented team, a smart client and a great product. We're also really proud that our work for Virginia Tech was recognized, especially since it was done at such a delicate time in the University's history. We're glad we could play a small part in the healing."

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. A prestigious judging panel of over 40 accomplished industry professionals, each a past Winner of a Silver Telly, the top honor, judged the competition, upholding the historical standard of excellence that Telly represents. Judges evaluated entries to recognize distinction in creative work — entries do not compete against each other — rather entries are judged against a high standard of merit. Fewer than 10% of entries are chosen as Winners of a Silver Telly, their highest honor. Other outstanding work is awarded a Bronze Telly.

ND&P's wins rank them with organizations such as AMC, the American Heart Association, the Chicago Tribune, Comcast, ESPN and Lockheed Martin.


Neathawk Dubuque & Packett is a full-service advertising agency with offices in Richmond and Roanoke, Virginia, Chattanooga, Tennessee, Charlotte, North Carolina, and Tampa, Florida, and clients that include Virginia Tech, the Boys & Girls Clubs of Southwest Virginia, ITT Night Vision, VCU Medical Center, Roanoke Regional Partnership for Economic Development, and The Jefferson Hotel.


For more information contact: Ernest DelBuono (540) 345-5403





MARCH 9, 2010   ND&P Garners High Honors in ADDY® Award Show
FEBRUARY 16, 2010   ND&P Wins Top Award in National Advertising Competition
FEBRUARY 1, 2010   Neathawk Dubuque & Packett Acquires Chattanooga Interactive Firm
DECEMBER 27, 2009   Neathawk Dubuque & Packett Has Successful 2009
NOVEMBER 23, 2009   Receptionist/Media Assistant – Richmond Office
NOVEMBER 23, 2009   Virginia Advertising Agency Opens Durham Office
NOVEMBER 5, 2009   ND&P Selects John Bedor to Lead Business Development
OCTOBER 26, 2009   ND&P Big Winner in HealthLeaders Awards
SEPTEMBER 21, 2009  HomeTown Bank Chooses Neathawk Dubuque & Packett
SEPTEMBER 15, 2009  AHA Healthcare Strategy Society Elects ND&P's Susan Dubuque to Board of Directors
SEPTEMBER 5, 2009  ND&P Promotes Rob Reid to Associate Media Director
AUGUST 25, 2009  Whitney Pratt Named Creative Director
JUNE 22, 2009  ND&P Agencies Win Top Awards from Advertising Competitions
MARCH 12, 2009  ND&P Scores Statewide with Top Honors at ADDY® Awards
FEBRUARY 26, 2009  Agency Bolsters Strong Experience in the Healthcare Market
FEBRUARY 18, 2009  ND&P Recognized with Top Honor at SIAA Awards
FEBRUARY 12, 2009  Local Advertising Agency Growing Business in Challenging Economy
DECEMBER 03, 2008  ND&P Announces New Employees
NOVEMBER 12, 2008  ND&P Takes Home Top Honors at 2008 Telly Awards
OCTOBER 6, 2008  Richmond's Own 'Sergeant Santa' Authors a Book
OCTOBER 23, 2008  ND&P V.P. Named to Council of Nation's Largest Organization for Security Professionals
SEPTEMBER 30, 2008  Downtown Roanoke Incorporated and Neathawk Dubuque & Packett Win VDDA Award
AUGUST 18, 2008  Neathawk Dubuque & Packett E.V.P. Writes Market Research Book
AUGUST 25, 2008  Metal Systems, Inc. Chooses Neathawk Dubuque & Packett
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